Privacy Policy

Welcome to Modest Cremation Alternative Inc. (the “Website”), operated by Modest Cremation Alternative Inc. (“Company,” “we,” “us,” or “our”). Your privacy is important to us. This Privacy Policy explains how we collect, use, protect, and disclose personal information when you use our Website and related online services (collectively, the “Services”).

This Privacy Policy applies only to users located in Canada.

By accessing or using the Website or Services, you agree to this Privacy Policy.

1. Information We Collect

1.1 Information You Provide Voluntarily

We may collect personal information you voluntarily provide, including but not limited to:

• Full name
• Email address
• Mobile phone number
• Business name
• Website URL
• Appointment or inquiry details
• Information submitted through forms, surveys, chat, or bookings

Providing personal information is voluntary; however, certain services may not be available without it.

1.2 Automatically Collected Information

When you visit the Website, we may automatically collect non-personal information such as:

• IP address
• Browser type and version
• Device type and operating system
• Pages viewed and time spent
• Referring and exit URLs
• Approximate location derived from IP address

This data is used for analytics, security, and Website optimization.

1.3 Cookies and Tracking Technologies

We may use cookies, pixels, and similar technologies to support Website functionality, analytics, security, and remarketing. You can disable cookies through your browser settings.

2. How We Use Your Information

We use the information we collect to:

• Provide and deliver services you request
• Respond to inquiries and provide customer support
• Schedule and manage appointments
• Send transactional communications
• Send email communications in compliance with Canada's Anti-Spam Legislation (CASL)
• Send SMS/text messages only with valid opt-in consent
• Improve Website performance and user experience
• Comply with legal and regulatory obligations

We do not sell your personal information.

3. Email Marketing Compliance

If you provide your email address, we may send transactional emails and promotional emails where permitted by law. All marketing emails include a clear unsubscribe option. You may opt out of marketing emails at any time.

4. SMS Communications and Consent

SMS Consent Collection. Modest Cremation Alternative Inc. collects SMS consent when users voluntarily provide their mobile phone number through our website forms, preneed planning inquiries, appointment scheduling, written consent forms, or in person consultations. During the opt in process, users are informed that they may receive SMS messages related to funeral services, including appointment reminders, service updates, educational information, limited promotional messages, and requests for feedback.

Providing a mobile number and opting in to SMS messaging is voluntary and not required to use our services.

Use of SMS Information. Mobile phone numbers collected for SMS purposes are used solely to communicate with you regarding Modest Cremation Alternative Inc. services. SMS messages are sent only to individuals who have provided valid consent. Message frequency varies based on your interactions with us.

You may opt out of SMS messages at any time by replying STOP to any message. You may also reply HELP for assistance or contact us directly.

Data Protection and Security. We take reasonable administrative, technical, and physical measures to protect personal information, including mobile phone numbers, from unauthorized access, disclosure, alteration, or misuse. Access to personal data is limited to authorized personnel and trusted service providers who are required to protect the confidentiality of the information.

While no method of transmission over the internet or electronic storage is completely secure, we strive to use commercially acceptable means to safeguard your information.

Sharing of Phone Numbers. Modest Cremation Alternative Inc. does not sell, rent, or share mobile phone numbers collected for SMS purposes with third parties for their marketing or promotional use. Phone numbers may only be shared with trusted service providers who assist in delivering SMS communications on our behalf and who are contractually obligated to keep such information confidential.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.